Doing the Right Thing

I think there is a new trend emerging in online marketing, and while it’s shaking a lot of trees and knocking a lot of marketers for a loop, in the end it’s for the best. That trend is this: Giving People Real Value.

There are too many online offers that are just too damn scammy (and too damn spammy). These monster rebill nightmares are a great example of what’s wrong in the internet world. The Acai stuff and the Tooth Whitening stuff are probably most notorious right now. Those kinds of offers just aren’t right.

The direction things are heading seems to be that of needing to find an offer with some integrity behind it, and then building out a site with some real value to the person visiting (apart from simply getting them to click on to the offer). The marketers who survive are going to be the ones who truly bring real value to their visitors.

A great quote indicative of this change came up in a recent post I came across on an affiliate news site:

“In the United States Affiliate Marketing is going to move back towards lead generation. While there will always be products that can be marketed via direct response, with ad networks, search engines, and other traffic sources cracking down on what offers affiliates are allowed to run, it is going to be essential to promote offers that enhance a user’s experience. As the complaints continue to grow, it is going to continue putting pressure on companies to move out of the re-bill business and refrain from using similar deceptive marketing practices.”

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