Action!
October 27, 2009
Everything comes down to action. In this business, if it’s about anything, it’s about taking action every day — real action that moves you forward.
First you have to drive yourself through the learning curve, and as quickly as possible you need to get up and running, putting real campaigns together, learning the ropes.
I realized right away that behind all of the serious success stories in the CPA marketing world were about 100 campaigns … just flat out kicking through about 100 campaigns. It’s going to take that in order to figure out how it’s done, and you have to expect to take that long. Otherwise you are going to quit. But go into it expecting to hammer out 100 campaigns before you really get the hang of it, and you will be able to build up your skill set in such a way that you will be able to start turning 3 or 4 out of every 10 campaigns into a winner.
Once you have some campaigns bringing in money, you move into the ramp-up phase: Test, track, tweak. Continuously.
And throughout, you hold yourself to the goal of maintaining a 50% margin on all of your campaigns, and you make sure you are diversifying, putting no more than 20% of your eggs in one basket.
In the end, it all comes down to taking action. You will never build the winning campaigns unless you are willing to persist and fight your way through those first 100. You have to refuse to quit. Just do the small things every day, build up your skills, find the offers that convert and launch campaigns around them, drop the ones that aren’t working, and continue to improve on the winners. If you persist, you will reach a point where you have a portfolio of winners, and that’s the real goal.
But it starts with focused effort. Daily, actionable objectives — hammered out. Day in, day out. Over time.
